Using carbide tooling in the CNC machining process enhances the quality of the finish and reduces production costs. Additionally, aluminum’s corrosion resistance, especially its high corrosion resistance, makes it an ideal choice for applications in marine and atmospheric conditions. The right cutting tool is essential in CNC machining processes like turning, drilling, and milling, ensuring precise material removal and optimal performance.

“The number one thing I learnt at Huge is for all these people that profess to be innovative, different and creative, when you ask them to change, guess what they do? They implode. They freak out.”

Whether in need of guidance during purchasing, clarity during setup, or input during rollout and optimization, our passionate team of experts is ready and waiting to assist.

Heat-treated aluminum alloys, such as those designated T651 and T7351, offer enhanced strength and hardness, making them suitable for demanding applications in the aerospace and automotive industries. Aluminum’s natural corrosion resistance, which forms a protective oxide layer, can be further improved through anodizing, enhancing both wear and corrosion resistance.

“It’s hard to understand the end game of this new sweary style of ‘marketing to marketers’, which is basically telling them how stupid they all are but doing it in public.”

Image

Baxter has plenty of fans, though. Among them is Thinkerbell co-founder Adam Ferrier; the pair co-founded Naked Communications 20 years ago.

Proudly evangelising the product, he called it a “category breaker” and said that clients, agencies, boards, and CFOs “do not understand the outcomes of their marketing investment” or “have any idea where their money is best spent.”

Outspoken executive Baxter didn’t hold back in interviews announcing his news, saying in one: “99.9% of marketers don’t have a fucking clue, and if they have no idea what their budgets are doing, they deserve to be fired.”

“I’m extremely happy for them both [Baxter and Mutinex co-founder and global CEO Henry Innis] and will be amazed if they don’t quickly become the new global benchmark in informed marketing decision-making. It’s a big story.”

Designed to meet rigorous industrial CNC machine standards, our CNC machines ensure uninterrupted usage, allowing owners and operators to initiate work effortlessly—without the need for constant adjustments and being able to work with aluminum alloys and brass that other CNC machines cannot handle. Our machines can also work with heat-treated aluminum alloys, enhancing strength and hardness for demanding applications. Crafted for durability and performance, each ShopSabre CNC router is engineered to surpass our competitors, offering you a reliable advantage through consistent, high-quality output with high and natural corrosion resistance.

Baxter told Mediweek that Mutinex needs to cause disruption. “You have an industry obsessed with patting themselves on the back and telling themselves how creative they are, not on how good the results are,” he said.

“I think clients will have a huge amount of value out of it, and I think our market needs it because agencies and clients need to become way more accountable for growth.

In the comments section, Shepherd added: “It seems to be a weird flex to bang on about how dumb everyone is (i.e. your potential customers) and also in the same breath talk about all the money you’re going to make (assuming from all these dumb dumb marketers who can’t add 2 and 2 together). Good for them but the hubris is a bit much.”

“It’s a dynamic decision-enabling system that does not exist anywhere else in the market. Not just in Australia but anywhere. That is why I got excited about it.

ShopSabre CNC machines are designed to work with various materials, including aluminum alloys, available in different aluminum grades to suit specific applications. Heat-treated aluminum alloys, such as those designated T651 and T7351, are particularly suitable for demanding applications due to their enhanced strength and hardness.

“Mat always loves to challenge the ‘status quo’ and at a time when marketers are very focused on ROI this appointment makes a lot of sense.

In a LinkedIn post, Shepherd, the former agency exec who’s now CEO of Schwartz, gave the comments a bad review: “I have worked with loads of marketers and this statement is such a lazy generalisation designed to get the hot take machine ticking.

Stephen Wright, TrinityP3’s business director media, also lauded the Mutinex appointment and Baxter’s “stellar track record”.

Ben Shepherd weighs in: “Weird flex to bang on about how dumb everyone is … and also in the same breath talk about all the money you’re going to make.” Plus fresh Baxter commentary on his move.

With the correct tooling, a ShopSabre CNC router can easily tackle many of your non-ferrous material needs. Whether you are working with the most popular aluminum alloy, brass parts, aircraft aluminum, sign aluminum or plate aluminum, ShopSabre has the options necessary to perform your one-off, production, and nested manufacturing process. ShopSabre CNC routers excel in aluminum machining, making them ideal for machining aluminum with precision and accuracy. The use of carbide tooling enhances the quality of the finish and reduces production costs. Selecting the right cutting tool is crucial for achieving optimal results in various CNC machining processes.

Earlier this month, Baxter clashed with TrinityP3’s Darren Woolley in the LinkedIn comments section, as Mediaweek reported on the pair’s initial disagreement over a promotional TikTok video featuring US media agency bosses, and their eventual resolution.

Baxter gives an honest interview. In his chat with Mediaweek ahead of his Mutinex news going live, he said: “The market’s shit … for an industry that prides itself on telling clients they innovate and be disruptive, the advertising industry is the least innovative, forward-thinking and adapted to change in the entire world, in my view.”

Every ShopSabre machine is proudly engineered, developed, manufactured, assembled, and supported in our state-of-the-art facility on American soil—and that will never change.

James Greet agreed with Shepherd, with the former OMD and Mindshare CEO writing on Shepherd’s post: “Totally with you… all utter tosh! Leave ‘em to it.”

Regarding CNC machining, aluminum alloys, and aluminum grade play a crucial role in determining the quality and performance of the final product. Aluminum machining, particularly with 5-axis CNC machines, offers significant advantages in achieving tight tolerances and producing complex shapes. Machining aluminum is highly efficient due to its lightweight nature and versatility in various applications.

Not sure which machine is right for you and your production? Schedule a free consultation with one of our in-house experts for personalized, one-on-one guidance.

Image

Image

Built much heavier than the average CNC router, the industrial drive technology of a ShopSabre machine is similar to what you find in higher-cost milling centers and leaves you almost without limits.

“He provides Mutinex with a vote of confidence from a well-respected global media leader together with an enhanced strategic approach without losing any of the energy, excitement, and dynamism exuded by Henry.”

These machines are built to last, thanks to the high corrosion resistance and natural corrosion resistance of the materials used. These materials form protective oxide layers that prevent further oxidation and erosion, ensuring longevity and reducing maintenance costs, making ShopSabre CNC machines a reliable choice for various industries.