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By now, we hope you have learned everything there is to learn about net MRR growth rate and why it is so important to track.

If you’re a subscription-based SaaS company, you will have recurring revenue streams you receive each month from customers who sign up for your product. However, there can always be variations in that revenue, mostly because of:

Just remember, your SaaS business should aim for a growth rate of 10-20% to experience valuable growth. And if you’re struggling to achieve such numbers, don’t be afraid to go back to the drawing board and reassess your funnel and retention strategies.

You can also create value during later stages by implementing tooltips that introduce new and advanced features to customers.

Disclaimer: The tooltip below wasn’t built by Miro, it’s a simple hypothetical example to show how easy it is to use Userpilot’s Chrome extension to build tooltips.

Focusing on expansion MRR is a great way of driving MRR growth because it brings in more revenue while negligibly adding to your costs.

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The straightforward answer to net MRR growth would just be to attract more customers, right? But alas, we all know acquiring new customers is never that easy!

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While net MRR growth rate is one of the most important metrics for SaaS companies, it can’t be the only one you rely on. Here are a few more growth metrics you should know about:

You could improve your conversion funnel, focus on expansion MRR growth, create value for existing customers, or lower churn. Let’s elaborate on all these points, and more, below.

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Want to get started with net MRR growth tracking? Get a Userpilot Demo and see how you can improve revenue and reduce churn.

A general best practice to boost conversion is to focus on these friction points, such as an unnecessarily long sign-up page, for easy wins.

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While there isn’t a definite answer as to what constitutes a “good” MRR growth rate, industry experts recommend that SaaS and subscription-based startups aim for a 10-20% net MRR growth rate.

If you have a leaky conversion funnel, fewer customers are going to actually sign up and contribute to the monthly recurring revenue.

Net monthly recurring revenue (MRR) growth enables you to calculate the change in your company’s recurring revenue on a month-to-month basis.

The first step in doing that is to reevaluate your retention strategies. Are you offering proactive customer service, collecting customer feedback, or monitoring customer behavior?

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As we will see in this article, there are several key factors that affect monthly revenue. Net MRR growth rate helps calculate the variation across these factors, so you end up with a clear indicator of your company’s growth.

Then, perform a churn analysis to understand customer behavior. You can use cohort tables to track retention patterns so you can proactively act and prevent churn at the right moment.

Delivering in-app guidance is an effective way of accomplishing this, especially during the onboarding phase when customers are going through product tutorials.

A common way of achieving expansion MRR growth is by upselling. You can do this by setting up trigger conditions, which, if met, automatically send the customer an upselling message. The condition could be anything, from onboarding completion to the end of the free trial.

Suppose your net MRR in July was $1300. During August, you gained $800 in new MRR, $400 in reactivation MRR, and $600 in upgrade MRR. You also incurred a loss of $300 due to customer churn (contraction MRR).

So, to start things off, conduct a conversion funnel analysis to figure out drop-off points where users abandon the funnel.

You don’t always have to target new customers to improve your net MRR growth rate. You can also focus on helping existing customers unlock more value. The more value they derive, the more net MRR growth you achieve.

As a result of these variations, your recurring revenue will fluctuate, and so will your growth rate. That’s what the monthly recurring revenue (MRR) growth rate is – the net increase or decrease in recurring revenue on a monthly basis. A similar concept is ARR, annual recurring revenue.

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A good example of A/B testing is running a head-to-head test of two user in-app experiences. Make two versions and track which one results in higher conversions of your desired goal.

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If you’re trying to figure out how quickly your SaaS business is growing, MRR growth rate is the answer. A simple yet effective answer to all your growth-related questions.