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Apple Watch bands will cost US$49.95 (~€46.88) and come in two unique designs. Rings are priced at $34.95 (~€32.80) and come in nine designs.

The Guy Harvey x Groove Life collection is available now at GuyHarvey.com, groovelife.com and at the Guy Harvey Gallery & Shop in downtown Fort Lauderdale, Florida.

“We’ve had tremendous success with the first Guy Harvey x Groove Life silicone rings so we’re very excited to not only add more choices to this best-selling collection but also to debut Apple Watch bands, which is a first for us. The quality, design and artwork have made these a fan favorite. One or more of them will make fantastic gifts.”

A portion of sales of the rings and watchbands and all Guy Harvey apparel, original artwork and merchandise benefits ocean conservation through the Guy Harvey Foundation, which conducts scientific research and hosts educational programs aimed at conserving the marine environment.

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Guy Harvey, Inc. and Tennessee-based Groove Life have announced the addition of four new Silicone Ring styles and two new Apple Watch bands to the collection for men and women.