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SHOP 2ND SWING For Golfers Who: Crave a combination of premium feel with predictable distance and line control,  a unique design with sleek styling. Unique Feature: Weight at putter’s equator rather than sole, low-loft, unique face design for pure roll Price Range: $400+ Made In: USA

I not only tested the new Astral Putter – which just launched in early 2024 – but I put it through a nearly two-month exam and penned a thorough review. The nuts and bolts of it are that the Astral Putter really is a unique and effective putter.

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Golfers love custom and boutique putters because they offer a rare escape from the cookie-cutter clubs that occupy the other 13 spots in their golf bag. There’s no doubt that custom-fit drivers and irons provide superior performance to their off-the-rack counterparts, but nothing adds personality to your golf bag the way a bespoke putter does.

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You won’t mistake an Incred Golf putter for a L.A.B putter, but the two fall into the same outside-the-box category. Maybe that’s because like L.A.B putters, many Incred putters are center-shafted and only somewhat resemble a traditional shape.

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It’s rare to hear a golfer bragging about a new driver from a brand nobody else has ever heard of. From woods through wedges, golfers flock to the most popular brands. Putters, however, are a different animal. The more custom, lesser-known, and more unique your putter is, the cooler it is. And therefore, the cooler you are, right?

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Zebra Putters are back. These putters may be a throwback to the famous flatsticks that won multiple majors and spent decades in the bags of amateur golfers, but they’re a throwback in appearance only. The performance and feel of the new Zebra Putters are definitively modern, and after testing both the AIT and Milled Series lines, I can confirm that the feel and performance is top-notch.

Zebra followed-up that launch with a more premium Milled Series in 2024, which offers four head shapes in a more elevated package that replaces the face insert in the AIT line with a milled face.

If you’ve ever put a little effort into finding a good putter for your stroke, you’re probably familiar with the idea that if you have a straight-back and straight-through stroke, you should use a face-balanced putter, but if you have some arc in your stroke, you should use a putter with some toe hang.

You may know LA Golf for its shafts, which are popular on the PGA Tour. LA Golf putters come with extremely stiff graphite shafts that resist twisting and are arguably some of the best-performing shafts in golf.

Indi Golf putters feature an ultra-light body made of aircraft aluminum, book-ended with heavy tungsten weights to create maximum forgiveness and the largest possible sweet spot.

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Further customization options include your preference of top line, and stamps and logos on the toe, heel, sole, and back of the putter.

FIND AT 2ND SWING For Golfers Who: Crave art in the form of a putter Unique Feature: Hand-crafted putter made through a mix of “old world craftsmanship” and CNC manufacturing Price Range: $850 Made In: USA

You don’t simply walk into a pro shop and snatch a Fine-Tuned Putter off the rack, and you certainly don’t pick one up from Amazon, or anywhere on the internet for that matter.

Olson’s Craft Batch No. 1 – which dropped in December 2023 and quickly sold out – is a classic blade-style putter decked out with handcrafted elegance. Olson creates a unique product by excruciating over the details and considers himself an artist, using the putter as his canvas.

There’s only one boutique putter on this list that has recently found its way into the bags of Nelly Korda and Scottie Scheffler, and that’s the handcrafted putter from Logan Olson.

Even more surprising is the fact that for that accessible price, golfers can add several customizations. When you order a Meridan Putter, you can choose from three finish options, including raw unpainted, black coated, or blue coated. You also choose your face finish from three multiple milling options to pick your preferred look and feel (yes, the different milling patterns return a unique feel at impact).

FIND ON AMAZON For Golfers Who: Prioritize consistency, forgiveness and feel in a modern-looking package. Unique Feature: Aircraft-grade aluminum body Price Range: $375-$479 Made In: Mexico, China

Given the classic look and premium feel of the Meridian Putters I tested, I knew the brand appealed to the traditional golfer. Players who want the blend of a classic look and top-of-the-class feel would naturally gravitate towards Meridan Putters, and I assumed I had just tested a $400-plus putter.

SHOP 2ND SWING For Golfers Who: Appreciate an elegant and traditional design, great feel, and an accessible price Unique Feature: Milled to order with three face options available included in the price Price Range: $240-$300 Made In: USA

When it comes to L.A.B Golf putters, you can toss that idea out the window. L.A.B putters are Lie Angle Balanced (L.A.B) and produce zero torque. That means that regardless of the shape of your stroke, the putter is designed to stay square to your path (whether or not any arc exists) and therefore, square at impact.

That’s not to say you can’t find an Incred Golf putter that you like to look at. There are enough shapes, sizes and colors that most any player should be able to pinpoint one they could imagine putting in the bag.

INCRED GOLF For Golfers Who: Want a putter designed for performance over looks Unique Feature: The balance and setup of the putter provides a very satisfying roll Price Range: $400-$500

With nine different head options (fang, mid-mallet and blade options) to choose from, though not every customization option is available with every head, it’s easy to end up with a 1-of-1 putter when you bag a T Squared.

Yes, the first time you see a L.A.B putter, – regardless of which model it is – you may be a little startled, but the more you learn about the technology and the purpose behind the design, the more intriguing it becomes.

SHOP DICK'SSHOP 2ND SWING For Golfers Who: Want consistent & predictable performance Unique Feature: Lie Angle Balance (L.A.B) helps the putter return to impact square regardless of stroke type Price Range: $399-$559

As I made my way through the putting green at the PGA Show, I snagged a Meridian Putter and began hitting 10-footers, with no context on the brand, price, or technology in the putter.

“We put the weights on the end and that really prevents the head from twisting and is going to give you a really consistent distance,” Zane Breier of Indi Golf told GolfLink. ”If you’re looking at typical one-piece putters or typical milled putters, you’re going to probably lose 20 to 25 percent of your distance if you miss the center. With our putter, you’re going to get a lot more distance control, you’re only going to be 5-10 percent short if you hit it off the heel or toe.”

If you’re looking for a custom putter, you can’t find one that’s more custom than the Astral putter that you dial in to fit your very own stroke.

“(Rollinson) worked for nearly a two-year period to get the product right,” said Simon Millington, President of Golf Brands, Inc., which acquired Zebra in 2020. “We started off with 3D modeling of it, went through several versions of trying to get the weight right, the center of gravity right, the insert. We went through a ton of work and research and development on it with the focus that we want people to pick it up and know it’s a Zebra.”

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It could also be because they both throw tradition out the window to come up with a shape that more functional than fashionable.

At first glance, the new line of Zebra Putters are unmistakable. Zebra’s classic half-moon shape, along with a blade and fang-style head are available in both lines. The AIT lineup also features a full, wing-style mallet while the newer Milled Series offers a wide blade option. Each head has the unmistakable alignment stripes, and while most are face-balanced, the Milled Series 001 (half-moon mallet) is available in toe-hang or face-balanced options.

SHOP 2nd SWING For Golfers Who: Want some flair on a premium putter Unique Feature: Premium golf equipment with attitude Price Range: $550-$1,200 Made In: USA

Zebra hired Austie Rollinson to design the AIT line of putters, Zebra’s re-introduction to the market that launched in 2023. Rollinson spent nearly 30 years at Callaway, including 15 as Odyssey’s Chief Designer. Given the heritage and Rollinson’s design experience, the superior look, feel and performance of the new Zebra’s should come as no surprise.

Building the Astral putter to your own specifications improves both performance and confidence, which is a combination we could all use more of on the greens. I also love the way it looks and feels in your hands. It’s got a very sturdy and all-business feel at address.

SHOP ZEBRAFIND ON AMAZON For Golfers Who: Appreciate a throwback putter with premium feel and an attractive price. Unique Feature: Throwback design with premium feel and modern technology Price Range: $220-$300

Each putter also has two weights in the head, allowing golfers to swap out the stock weights with lighter or heavier options to dial in feel, stability and distance control.

SHOP 2ND SWING For Golfers Who: Want a premium, custom, high-end, high-performance putter Unique Feature: Carbon fiber body and tungsten perimeter weights combine for insane MOI & forgiveness Price Range: $600 Made In: USA

We wouldn’t blame you for mistaking one of these for Scotty Cameron from a distance, but upon closer inspection, you’ll see some serious attitude that you’d never find on a Cameron. Whether it’s that bright-accented skull or some colorful designs on the sole, there’s a unique element to every Swag putter.

The other cool part about T Squared is that they’re not only made right here in the USA, just outside Buffalo, but the company’s founder, Tony Tuber (hence T Squared) started making the putters as a high-schooler and is still counting down the days to his college graduation. Sure, T Squared may be a boutique putter brand today – and most certainly a custom putter maker – but it doesn’t take much imagination to see T Squared as a household name in the near future.

These putters come from small, up-and-coming (or coming back), or start-up brands, and deliver fine craftsmanship in a unique package. They don't spend recklessly to advertise during prime golf TV coverage or employ a stable of the top professional golfers to use their products. They’re just cool, and they don’t feel the need to scream at you about how cool they are.

Testing the Indi Golf putter was a treat. On top of being easy to set up and stable through the stroke, it gave great feedback at impact.

T SQUARED PUTTERS For Golfers Who: Want a custom, high-performing putter made in the USA Unique Feature: Customize your putter to your own spec and design preferences Price Range: $400-$530 Made In: USA

With nine interchangeable aluminum and tungsten weights in Makefield's V-S putter head, spanning three weight ports, golfers can customize their Makefield Putter to fit their stroke, tendencies, and typical course conditions. Makefield also offers a screw-in hosel system that allows golfers to change the shaft or putter head without replacing the entire putter.

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You set up a custom putter fitting, and let Fine-Tuned’s Quintic Ball Roll Research System and high-speed camera analyze your putting stroke to guide you to the ideal putter configuration – from over 30,000 options – for your stroke. Your fitter then builds that putter, then re-evaluates your stroke using the same technology, and continues to fine-tune your putter until you’ve found the perfect fit.

I had the chance to roll a few different Incred putters at the PGA Show, and the thing that stood out the most – besides the looks – was the way they roll. I’ve never experienced a more satisfying roll in a putter than with these flatsticks. The ball just comes off the face so pure and smooth, it’s almost addicting.

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The Fine-Tuned system includes various options for head shape, alignment lines, weight, neck offset, rotation axis, loft & lie, length, and grip. Once you dial in each of these specs, you’ll wonder how you ever used an off-the-rack putter to begin with.

“The three main pieces to our putter are the weight system, which is parallel to the ground at the equator of the golf club as opposed to being at the sole of the golf club,” said Nick Biglasco, Makefield’s Director of Brand Development. “We are a low-loft putter. The combination of those two increases forward roll and decreases spin, so you’re going to see improved distance control and improved line control with the technology that’s in our putter.”

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Swag has leaned into that element, carving out a niche in its small-batch, limited-drop offerings. Those in the know will plan their week around those drops and pony up for the chance to bag a Swag putter.

Makefield packs a whole lot of technology into its putters, and most of it is geared towards giving golfers the best possible roll for maximum distance and line control. After testing the whole 2024 lineup of Makefield Putters, I can confirm that there is some serious performance behind all the tech.

SHOP ASTRAL PUTTERS For Golfers Who: Like to tinker and dial in a putter to their exact specs (at all times) Unique Feature: Completely modular build lets you set and adjust your lie angle, toe-hang, offset, and face insert Price Range: $500

Holding the carbon putter head by itself felt as light as a couple pieces of mail. The tungsten weights, on the other hand, felt like a roll of quarters. LA Golf Chief Design Officer Jeff Meyer sums it up in more precise terms, telling GolfLink that the carbon-fiber body weighs just 1.5 grams per cc (cubic centimeter), while the tungsten heel and toe weights weigh 17 grams per cc.

FINE TUNED PUTTERS For Golfers Who: Want an in-depth, custom fitting to find the best configuration from over 30,000 options. Unique Feature: Fitting matrix with 30,000+ putter combinations Price Range: $800+ Made In: New Zealand

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It wasn’t until after I held the Bel-Air model putter head and perimeter tungsten weighting separately that I truly appreciated how unique this putter is.

The carbon body finish on LA Golf putters makes them among the best-looking putters I’ve seen and tested. After stroking a few putts, it’s easy to report that the feel and performance certainly match its stellar appearance.

We could probably make a list of 100 custom and boutique putters that are truly awesome, and still leave out some good ones, but we are focusing on 12 fascinating custom putters from putter brands you should know.

It’s difficult to pin down exact criteria for what constitutes a custom, unique, or boutique putter. For this segment of putters, I’m using a very fluid, but relatable definition to categorize these custom, boutique putters: You know it when you see it.

On the Bel-Air putter, those weights plug into the very end of the heel and toe. That means that somewhere around 85% of the weight of the putter head rests on the extreme perimeter of the putter head, resulting in insanely high MOI.

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In addition to the unique build of the Bel-Air putter, the face features descending loft technology, with 4, 3, 2, and 1-degree of loft on the face, from top to bottom, ensuring a consistent roll.

If you want to put your own personal touch on your putter, T Squared is the first putter-maker we recommend you check out. At T Sqaured, you can select custom colors for the face, hosel, logo, sightline, and add your own text, or even a logo to your putter. Of course, you also get to dial in your own specs, including balance, shaft length down to the half-inch, lie angle and even loft.