It was by far the best job I’ve ever had. Helping riders/parents of riders find the right bar they needed gave me so much fulfillment and I finally felt like I found my purpose.

I was the only customer service representative for the company at that time. It was owned by MAG then (they also owned Renthal during that time period but sold back to Rosenthal, more on that later).

I switched to Pro Taper in 2020 because their Fat Bar has a better feel. And now after reading all this, I’ll stick with Renthal for good.

When I was working for them I was told the manufacturing changes constantly based on the cost. Some were made in the states, others were made wherever they could get the best deal. In contrast, Renthal makes all of their bars in one facility in the UK.

The whole idea of “focusing on sales” goes out the window in my opinion based on customer service experiences like this. So glad I could help back then and I hope more companies in the industry stay customer focused.

A little history about this company. It was originally named Ed Tucker Distribution. They merged in the 80’s to make it Tucker Rocky.

J.A. Lacy wanted to put his name on the company when his dad turned the business over, and phased MSR out - and for the most part, phased even Answer out of the game with no pro level support.

J.A. Lacy wanted to put his name on the company when his dad turned the business over, and phased MSR out - and for the most part, phased even Answer out of the game with no pro level support.

When investors come in and buy up companies they no nothing about usually does not end well. I used to work at white brothers and left before they were bought out. Once the investors took over it was a short time after they shut the doors.

I was the only customer service representative for the company at that time. It was owned by MAG then (they also owned Renthal during that time period but sold back to Rosenthal, more on that later).

I switched to Pro Taper in 2020 because their Fat Bar has a better feel. And now after reading all this, I’ll stick with Renthal for good.

For many many years, MSR was marketed as off-road while Answer was MX. Tucker Rocky actually developed the original cross-bar less handlebars after originally bringing to market the then state of the art Answer Alumilites. Thus the creation of now ProTaper.  The parent company which owned Tucker Rocky CEO was getting towards retirement age, and handed the company to his son; JA Lacy. This is where the end of Tucker Rocky ie Answer, ProTaper, MSR, and an assortment of others started.

J.A. Lacy wanted to put his name on the company when his dad turned the business over, and phased MSR out - and for the most part, phased even Answer out of the game with no pro level support.

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Enter the President of MAG (I will spare names cuz he has since moved on to ruin another company probably). This guy was a real piece of work. His office was 5ft away from me and he watched me like a hawk stalking his prey. After I completely changed our procedures/processes to further help our customers and create an all new sponsorship program, this douche canoe comes up to me one day and says “you need to focus on sales, not helping people.” I tried in the nicest way possible to explain why the motocross community and our customers need this type of customer service and he was so focused on sales and EBITA etc. that he just didn’t want to listen to anything I had to say. The business slowly started to fall from there. They sold Renthal back to Rosenthal because Renthal’s business/marketing model was focused around racing and they didn’t want to develop new products. I remember the president saying “Renthal will be dead in 5 years because they’re business model is terrible.” Great incite there lol.

“For many many years, MSR was marketed as off-road while Answer was MX. Tucker Rocky actually developed the original cross-bar less handlebars after originally bringing to market the then state of the art Answer Alumilites. Thus the creation of now ProTaper. ”

For many many years, MSR was marketed as off-road while Answer was MX. Tucker Rocky actually developed the original cross-bar less handlebars after originally bringing to market the then state of the art Answer Alumilites. Thus the creation of now ProTaper.  The parent company which owned Tucker Rocky CEO was getting towards retirement age, and handed the company to his son; JA Lacy. This is where the end of Tucker Rocky ie Answer, ProTaper, MSR, and an assortment of others started.

I was the only customer service representative for the company at that time. It was owned by MAG then (they also owned Renthal during that time period but sold back to Rosenthal, more on that later).

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I would argue you were focused on building the brand which directly leads to increased sales. You were building guaranteed repeat customers.

Edit: This isn't just bitterness talking because of my situation. I could start a helluva online powersports retailer with guys they whacked.

lololololloll goooood luck. They are also now selling through Tucker so maybe try to email tucker. I did get a response after some time but it's just a an absolute nuisance. I am on Pro Taper & the Answer Rider Support Programs, both ran through Tucker now. If things do not look up by end of season i'll be switching away from all house of tucker brands

A little history about this company. It was originally named Ed Tucker Distribution. They merged in the 80’s to make it Tucker Rocky.

Lots of MAG refugees here it seems. I worked in the retail side and left in October 2017. It was as much of a shitshow as people say. Lots of people high up making stupid decisions and when it would inevitably fail, they would get promoted out of their position and a mid-level manager would get fired. I was a mid-level manager. lol

They were considered part of the big 3 along side Parts Unlimited and Western Power Sports. Soon, it will be down to power 2….

Actually… Eddie Cole started/ owned both Answer Products and Pro-Taper. Tucker Rocky had nothing to do with either company, until Eddie sold them. A good friend of mine was the one who helped develop the Pro-Taper (cross bar-less) handlebar, while working for Eddie/ Pro-Taper.

When investors come in and buy up companies they no nothing about usually does not end well. I used to work at white brothers and left before they were bought out. Once the investors took over it was a short time after they shut the doors.

I have also emailed them asking about several different part #s that have been out of stock for 6 months plus. Never received replies to multiple emails. Don't even know how they sell anything seems like one of the most unprofessionally ran businesses I've ever encountered.

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For everyone @ Tucker Rocky, thankfully Monomoy Capital Partners bailed the company out of extinction. Thus after Chapter 11, the name was changed to just Tucker.

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Actually… Eddie Cole started/ owned both Answer Products and Pro-Taper. Tucker Rocky had nothing to do with either company, until Eddie sold them. A good friend of mine was the one who helped develop the Pro-Taper (cross bar-less) handlebar, while working for Eddie/ Pro-Taper.

Maybe it was a blessing, because now I work for a better company that gives a sh!t about moto and wants our industry and sport to grow.

Definitely. Usually when a company is getting ready to sell, they start to downsize payroll, usually by making one person do the job of three or four people. Then they give the numbers over to the potential buyer like, “look how efficient our employees are and how low are overhead is!” Then they sell, the new owners don’t know shit, and the employees are overworked and quit or get laid off, then they either sell the business again or file for bankruptcy.

I worked at tucker rocky in ny in the mid to late 90s. They were partnered with bikers choice harley parts. It was always a shit show and they left the area long ago.

Maybe some back story - Tucker, in a mass layoff - let go all the Answer and Pro Taper employees that were in their California office back in 2020. Only 1-2 stayed on...but have since left, and everyone who gave sh!t about those companies has either quit or been fired. Now i don't know what's going on there, but it will never be what it once was. The brands will always be around, but the soul of those companies will not.

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For many many years, MSR was marketed as off-road while Answer was MX. Tucker Rocky actually developed the original cross-bar less handlebars after originally bringing to market the then state of the art Answer Alumilites. Thus the creation of now ProTaper.  The parent company which owned Tucker Rocky CEO was getting towards retirement age, and handed the company to his son; JA Lacy. This is where the end of Tucker Rocky ie Answer, ProTaper, MSR, and an assortment of others started.

Enter the President of MAG (I will spare names cuz he has since moved on to ruin another company probably). This guy was a real piece of work. His office was 5ft away from me and he watched me like a hawk stalking his prey. After I completely changed our procedures/processes to further help our customers and create an all new sponsorship program, this douche canoe comes up to me one day and says “you need to focus on sales, not helping people.” I tried in the nicest way possible to explain why the motocross community and our customers need this type of customer service and he was so focused on sales and EBITA etc. that he just didn’t want to listen to anything I had to say. The business slowly started to fall from there. They sold Renthal back to Rosenthal because Renthal’s business/marketing model was focused around racing and they didn’t want to develop new products. I remember the president saying “Renthal will be dead in 5 years because they’re business model is terrible.” Great incite there lol.

That explains the quality control problems you talked about. I have yet to find a made in listed on any Protaper bar or packaging. I think the grips might say where they are made.

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The whole idea of “focusing on sales” goes out the window in my opinion based on customer service experiences like this. So glad I could help back then and I hope more companies in the industry stay customer focused.

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I once emailed you some questions about grip glue and you sent me some free grip glue, donuts, and a  set of grips. I only bought Pro Taper after that. Still is the best customer service story I’ve ever had.

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Enter the President of MAG (I will spare names cuz he has since moved on to ruin another company probably). This guy was a real piece of work. His office was 5ft away from me and he watched me like a hawk stalking his prey. After I completely changed our procedures/processes to further help our customers and create an all new sponsorship program, this douche canoe comes up to me one day and says “you need to focus on sales, not helping people.” I tried in the nicest way possible to explain why the motocross community and our customers need this type of customer service and he was so focused on sales and EBITA etc. that he just didn’t want to listen to anything I had to say. The business slowly started to fall from there. They sold Renthal back to Rosenthal because Renthal’s business/marketing model was focused around racing and they didn’t want to develop new products. I remember the president saying “Renthal will be dead in 5 years because they’re business model is terrible.” Great incite there lol.

It was by far the best job I’ve ever had. Helping riders/parents of riders find the right bar they needed gave me so much fulfillment and I finally felt like I found my purpose.

I once emailed you some questions about grip glue and you sent me some free grip glue, donuts, and a  set of grips. I only bought Pro Taper after that. Still is the best customer service story I’ve ever had.

For everyone @ Tucker Rocky, thankfully Monomoy Capital Partners bailed the company out of extinction. Thus after Chapter 11, the name was changed to just Tucker.

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For everyone @ Tucker Rocky, thankfully Monomoy Capital Partners bailed the company out of extinction. Thus after Chapter 11, the name was changed to just Tucker.

They were considered part of the big 3 along side Parts Unlimited and Western Power Sports. Soon, it will be down to power 2….

Master Machine provides the highest quality CNC machining, EDM, and waterjet ... The company began operations by machining precision parts for Original ...

Bummer answer gear is my favorite. Their new stuff has been awesome, but alongside some kinda ugly stuff. Would love to see a resurgence in such a historical brand.

Dolen Tool Sales is a reputable family-owned wholesale distributor of industrial cutting tools based in Greenwood, Indiana. With over 25 years of experience ...

When investors come in and buy up companies they no nothing about usually does not end well. I used to work at white brothers and left before they were bought out. Once the investors took over it was a short time after they shut the doors.

Anyway, long story long, buy Renthal. It’s a better product with way better quality control and employees that are passionate about the industry.

Anyway, long story long, buy Renthal. It’s a better product with way better quality control and employees that are passionate about the industry.

A little history about this company. It was originally named Ed Tucker Distribution. They merged in the 80’s to make it Tucker Rocky.

When I was working for them I was told the manufacturing changes constantly based on the cost. Some were made in the states, others were made wherever they could get the best deal. In contrast, Renthal makes all of their bars in one facility in the UK.

Anyway, long story long, buy Renthal. It’s a better product with way better quality control and employees that are passionate about the industry.

Black powder-coated steel tubing and flat steel. With adjustable support cone made of soft material to protect the instrument.

They were considered part of the big 3 along side Parts Unlimited and Western Power Sports. Soon, it will be down to power 2….

“For many many years, MSR was marketed as off-road while Answer was MX. Tucker Rocky actually developed the original cross-bar less handlebars after originally bringing to market the then state of the art Answer Alumilites. Thus the creation of now ProTaper. ”

It was by far the best job I’ve ever had. Helping riders/parents of riders find the right bar they needed gave me so much fulfillment and I finally felt like I found my purpose.