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Each liquid tag offers the option for Fallback text. If the customer has not provided the information, the fallback text will show in replace of the variable.

Note: The option to add a discount code will only display if a discount has been set for the newsletter or automation email.

Liquid codes are used to display dynamic content in emails, such as a customer's name. Liquid codes can be added to any text field (subject line, preview text, headings, rich text, etc.).

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Replace the 'FALLBACK_TEXT' with your preferred verbiage. The Fallback text will show in an email if the customer has not provided the information.

Add a first name, last name, email, or discount code with the personalization tool. The personalization tool is located next to all eligible text fields in the Editor.

You updated your subject line to "Hey {{ customer.first_name | default: there }}, thanks for signing up!". If your Shopify Customer data contains the first name, the subject line will read, "Hey Chris, thanks for signing up!" If your Shopify Customer data does not contain the first name, the subject line will read, "Hey there, thanks for signing up!"